Driving Organic Traffic with Semrush || Semrush Organic Traffic
If you are not quite sure who your competitors are, check out the Organic Research competitors tab. This report can give us a helicopter view on our position among other domains of our competitors.
The first thing that we will do now is analyze the keyword profile of our main competitor. We need it to find good keywords for our own domain in order to compete for more valuable keywords.
So we are in Organic Research again, analyzing our competitor domain. In the position tab, let’s apply some filters first - exclude branded keywords, sort the list of keywords by volume (to see the best volume first) and exclude all keywords that are too difficult to compete for (to do that we are using our KD metric and choose keywords possible to compete for).
Additionally, you can go to Keyword Gap and see different positions for shared keywords with your competitors, so you know which you need to optimize. You can also see which keywords our competitors rank for and not us in “Untapped”.
Back in Organic Research, you will need some time to find the most relevant keywords for your website. Focus on 5-10 keywords - it is difficult to optimize your website well for thousands of keywords at once. We send those 5 keywords to Keyword Manager.
Now, let’s analyze our own keyword profile in the same tool. Now, we will filter the list of keywords by position in order to see the keywords that our domain is ranking for on the second page (from 11 to 20 position in Organic Search). The second page is the most interesting, as here we have keywords that our domain is ranking for well already, and if we get to top10 with these keywords it will be a quick win.
Again, let’s sort them by volume and filter by KD as always. Based on the volume and relevance for your website and it’s content, choose 5-10 keywords and send them to the Keyword Manager. This is going to be the second group of keywords that we will optimize our pages for. With this group, you should normally see a quicker return on your efforts.
One more thing that we would recommend you to do is analyzing the keywords that your website was ranking for and doesn’t rank for anymore, or where your positions dropped. In order to find these keywords, let’s go to the Position Changes tab. Filter the list and see just declined and lost keywords. Sort that table by the metric traffic change to see what are the keywords that used to bring more traffic to your pages. Choose 5 keywords here and send them to the Keyword Manager as always.
Here we can update the metrics for the keywords that we have chosen and add tags (for example: competitor keywords, top20, lost/declined) so we know what type of work and optimization we need for each keyword group.
Directly from KM let’s send these keywords to our Position Tracking campaign for the website that we are optimizing now.
At this stage, we already know what are the most important keywords to optimize our pages for. In Position Tracking we will first off all define our pairs of keywords and pages as we always optimize a particular page for some keyword.
In the Positions tab you can easily filter the list by tags so you can see the keywords from top20 first.
On Page SEO Checker is a tool that can give us exact recommendations on our next steps. Now let’s make sure that we have our pair of keyword and page here in this campaign.
All these recommendations are based on the experience of the domains that are already ranking in the top 10 for this keyword in this location and also on some common seo recommendations.
Repeat this analysis with each pair of keywords and pages, focusing on your top 10-20highest priority keywords we’ve picked earlier.
Take your time to optimize each page and track your progress after that in Position Tracking where you can mark all changes that you do with your page to monitor the impact of each particular change better. Mark the changes by adding a note for the day when you have implemented something new on your page, modified or optimized something.